FALL BACK TO EARTH
the morning herald
indie rock, 3:10
WORDS AND MUSIC BY THE MORNING HERALD
RELEASED ON MARCH 31ST, 2018
MIXED AND MASTERED BY DANIEL SCHMETTERLING/ZACH LEONE
artwork by sarah vaughn
In early 2018, i launched a digital campaign to attract attention around the release of my band’s single ‘fall back to earth’. As an indie-rock group made up of past and current villanova university students, i decided to direct the promotion around the men’s basketball team’s ongoing success during the 2018 ncaa tournament. with each game played during march, I released a subsequent hype video featuring the track.
Using final cut pro x, i compiled and edited footage from the 2018 ncaa tournament run into three videos ranging from :30 to :90 seconds. I then reached out to a popular instagram influencer, @barstoolnova, to include the content in their coverage of the team. In addition to the attention their account brought, i posted on our socials, bringing about tremendous growth to the page and the highest fan engagement we had seen.
Single release post had 40% increase in accounts reached and 69% increase in impressions compared to ep release post FROM 3 MONTHS PRIOR
Following the push on social media, and the victory of the villanova wildcats, I reached out to local media for additional coverage of the single.
“The band encapsulates the up-and-comer motif – strikingly talented with a unique sound that bridges clean and gritty”
“The Morning Herald’s newest single “Fall Back to Earth” is a helping of classic rock n’ roll filth”
